CustomBuilds
Distribution and B2B Trade

Give B2B buyers the ordering experience they expect.

For distributors and B2B trade businesses: self-service ordering portals, AI-assisted sales and service, and digital marketing that grow account share and order frequency.

+42%
Typical growth in online order share
-58%
Target reduction in manual order entry
+21%
Typical lift in revenue per account
The challenge

What holds wholesaling leaders back today.

Orders by phone, fax, and email

Inside sales teams rekey orders all day, introducing errors and slowing fulfillment.

Buyers expect consumer-grade ordering

Customers who shop online at home now expect the same speed and clarity from their business accounts.

Account share slipping

Customers quietly split orders with competitors, and your team rarely sees it until revenue drops.

What we engineer

Built for Wholesaling. Engineered to lead.

B2B ordering portal

Account-specific catalogs, pricing, reorders, and order history in a fast, modern experience.

Order intake automation

Emailed and documented orders are captured and entered automatically for review.

Product search and content

Rich product data and intelligent search that help buyers find the right item instantly.

AI sales assistant

Recommends complementary products, answers availability questions, and supports reps on every account.

Account growth signals

Insights that flag declining order patterns and cross-sell opportunities early.

Trade marketing

Search and email programs that attract new accounts and drive repeat orders.

Use cases

Where the impact shows up first.

Use case 1

Digital ordering launch

Move loyal accounts to self-service ordering with onboarding and incentives that stick.

Use case 2

Inside sales productivity

Free reps from data entry so they can focus on growing their best accounts.

Use case 3

Catalog modernization

Turn spreadsheets and printed catalogs into a searchable, always-current digital catalog.

Use case 4

New territory expansion

Campaigns and localized pages that open accounts in new regions quickly.

Your journey

From first conversation to market leadership.

01

Audit the order flow

We map how orders arrive, how accounts buy, and where revenue and time leak away.

02

Digitize the business

We launch the portal, automation, and assistants engineered around your catalog and customers.

03

Win the account

Buyers order more, more often, and choose you as their first call.

Command center

See every result, the moment it happens.

One executive view of every build, campaign and metric across your wholesaling operation.

  • B2B ordering portal
  • Order intake automation
  • Product search and content
  • AI sales assistant
  • Account growth signals
Command Center
Pipeline
+218%
CAC
-41%
Velocity
3.4x
All builds liveUpdated just now
“Within a few months nearly half our orders came through the portal, and our inside team finally has time to actually sell.”

Steven Park

President, regional industrial distribution company

Questions

Answers for leaders in your industry.

How long does a portal launch take?

Most ordering portals launch within six to ten weeks, with accounts onboarded in planned waves.

Can it connect with our ERP and inventory systems?

Yes. We integrate with your existing ERP, inventory, and pricing systems so data stays accurate.

How is account and pricing data protected?

Account-specific information is secured with role-based access and secure handling designed to support your customer commitments.

What is the investment?

You can start free. Full digital commerce programs are scoped after a confidential audit.

Let’s build your legacy

Make ordering from you effortless.

Schedule your confidential audit and see how much revenue a modern buying experience can unlock.

Confidential by default · Engagements from $5,000 · Priced per scope